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Great Career Path: 5 Essential Steps to Become a Marketer


There are numerous paths to a marketing career. From digital marketing to social media, you can choose the best route for you. If you’re interested in marketing, you’ll require some related schooling. Other avenues exist to acquire the necessary expertise, such as finishing an undergraduate degree in a related profession, earning a certification, or participating in a boot camp.

What Does a Marketer Do?

marketer,marketing director, Great Career Path: 5 Essential Steps to Become a Marketer

Marketer Responsibilities

  • Perform market research to understand a company’s current image and gain insight into competitors and the target market.
  • Develop marketing campaigns that reflect the brand’s image, increase brand awareness, and connect with the target audience.
  • Collaborate with product managers and other company members to portray the product being marketed accurately, as well as understand the product’s features. Evaluate the effectiveness of marketing campaigns.

Entry-level marketers create marketing collateral and handle administrative duties. They can change careers and work as a marketing manager, supervising marketing initiatives, after obtaining experience.

If executive jobs interest you, you can seek further studies and become a chief marketing officer (CMO). CMOs oversee all aspects of marketing and are in charge of a campaign’s return on investment.

How Do You Become a Marketer?

marketer,marketing director, Great Career Path: 5 Essential Steps to Become a Marketer

To become a fully-fledged marketer, you must follow a few stages. You must first finish an undergraduate program or boot camp. Secondly, before getting a master’s degree and getting your dream marketing career, you need to obtain some entry-level experience. Thirdly, consider going back to school or specializing.

Step 1: Earn an Undergraduate Degree in Marketing

You can get the necessary skills by finishing an undergraduate program, although there are many online digital marketing boot camps that will help you prepare for a job in marketing.

With the core knowledge from an associate’s degree in marketing plus an internship, you can secure entry-level marketing positions. On the other hand, a marketing bachelor’s degree will make you eligible for associate, senior, or executive roles, which pay more.

In addition to marketing, prospective marketers often pursue degrees in the following fields:

  • Business administration
  • Public relations
  • Communication

Degree concentrations that position you for a specific role in marketing include:

  • Social media marketing
  • Market research
  • Media studies
  • Public relations

Ultimately, developing your soft skills is just as vital to marketers as increasing your knowledge and technical talents. Your college career counselor can assist you in selecting the most appropriate major for your marketing career if you need assistance. They can also put you in touch with proper internship programs.

Step 2: Get an Entry-Level Marketing Job

Getting your first marketing job will give you invaluable experience and a better understanding of working in the field. Payscale data from February 2023 indicates that the average base salary for marketing assistants is $40,330, while the average base salary for social media managers is $54,760.

Suppose you need help finding an entry-level position in this industry. In that case, consider looking into career bridging programs, networking opportunities, or internships.

Step 3: Consider a Master of Marketing

Although a master’s degree is not required to seek work at higher levels, there are plenty of options outside graduate school to consider. But bear in mind that if you hope to work as an executive, you should consider getting a master’s in marketing.

Payscale data from January and February of 2023 shows that the average yearly salary for a marketing bachelor’s degree holder is $68,000, while the average annual salary for a master’s degree holder is $71,000. However, those with an MBA and a marketing focus are the highest-paid professionals. According to Payscale, as of January 2023, these individuals with degrees earned an average base pay of $98,000 annually.

A master’s degree in marketing differs from an MBA in marketing because the latter uses real-world examples to prepare students for business difficulties outside of marketing. Marketing theories are the main topic of a master’s degree in marketing.

Step 4: Get a Job in Marketing

There are plenty of marketing options for career pivots. Discovering a position that complements your skill set depends on your educational background and pertinent experience.

A marketing specialist is one potential professional option for aspiring marketers. Different responsibilities apply depending on a company’s needs and the composition of its marketing team.

Payscale reports that the average base pay for marketing professionals is $54,320 per year, with top earners expected to make slightly over $70,000 by February 2023.

Step 5: Consider Continuing Your Education or Earning a Specialization

A doctoral degree is optional for marketing but will allow you to work in academia. However, continuing education in other forms gives you the flexibility to develop specific skills needed for higher roles.

Consider looking into graduate certificate programs in marketing if you want to continue your education with a smaller time commitment. Continuing education can also help you specialize in the field, increasing your earning potential.

How Can I Specialize in Marketing?

marketer,marketing director, Great Career Path: 5 Essential Steps to Become a Marketer

Digital Marketing

Those who specialize in digital marketing work in an online format. They work with brands to establish and maintain company websites, social media accounts, and search engine rankings. These tasks establish credibility among consumers and increase online presence. If you’re interested in this specialty, consider your options for online master’s programs in digital marketing.

Content Marketing

A content marketing specialist oversees the creation of articles, podcasts, films, and other material to raise brand awareness and draw in target consumers. In addition to managing the editing schedule, they collaborate with authors and content producers to produce viral content.

Social Media Marketing

Social media marketing managers are in charge of and keep an eye on a brand’s social media presence. They produce timely material that draws in their audience, boosts brand awareness, and fosters a sense of loyalty among patrons. Additionally, they monitor analytics and tailor material for various social media networks.

Search Engine Marketing

Search engine marketers use search engine optimization (SEO) to improve visibility on search engines like Google. Analyzing site traffic and locating keywords in online content are among the responsibilities. Additionally, they could collaborate with content marketers to guarantee that marketing materials follow SEO best practices.

Product Marketing

Product marketers become familiar with the products a company sells to develop a marketing strategy to increase sales. They collaborate with design staff and content marketers on campaigns. And they monitor consumer reactions.

Get Started and Become a Marketer 

marketer,marketing director, Great Career Path: 5 Essential Steps to Become a Marketer

In conclusion, there are many different career options in marketing, including social media and digital marketing. Prospective marketers can acquire crucial competencies through official schooling, boot camps, or certificates. Market researchers are responsible for creating campaigns, determining their efficacy, and doing market research. Managerial positions and possible leadership roles, such as Chief Marketing Officer, are attainable through entry-level employment. The usual path is to complete an undergraduate degree, acquire work experience, think about getting a master’s degree, find employment, and maybe pursue a specialization. Digital marketing, content marketing, social media marketing, search engine marketing, and product marketing are among the specializations. People can mold their careers in marketing according to their interests and goals because the industry is dynamic.

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